The nutraceutical industry has established itself as one of the fastest-growing sectors within the global health and wellness market. Increasing interest in prevention, improved quality of life, and the adoption of healthier habits is driving the development of supplements, functional foods, and products with specific benefits.
According to the latest report by Mordor Intelligence, the global nutraceutical market is expected to reach a value of approximately USD 679 billion by 2031, with a compound annual growth rate exceeding 4%. This evolution reflects not only an increase in consumption, but also a growing level of sophistication in the solutions reaching the market.
Natural ingredients and function-focused formulations
One of the main trends in the sector is the preference for natural-origin ingredients and formulations with clearly defined benefits. Botanical extracts, vitamins, minerals, probiotics, and prebiotics are gaining prominence, particularly in applications aimed at digestive, immune, and metabolic health.
Market data indicates that functional foods account for more than 40% of the total nutraceutical market share, highlighting a strong preference for solutions integrated into daily diets and developed under strict quality and control standards.
Increasingly targeted solutions
The nutraceutical market is moving toward offerings designed to address specific needs. Segments such as cognitive wellness, energy, weight management, sports nutrition, and physical performance are showing growth rates above the market average.
This specialization drives the development of more precise formulations and production processes capable of ensuring homogeneity, stability, and reproducibility—key factors for the reliability of the final product.
Functional formats and greater convenience
Alongside the evolution of formulations, there is a growing diversification of consumption formats. Beyond capsules and tablets, gummies, soluble powders, functional beverages, and fortified foods are gaining ground.
According to Mordor Intelligence, functional beverages are among the fastest-growing segments, with annual growth rates above the market average, driven by convenience and seamless integration into daily routines.
Market growth and industrial challenges
The sustained growth of the nutraceutical sector involves not only higher volumes, but also increasing technical and regulatory demands. As formulations become more specific and formats more diverse, the complexity associated with development, validation, and process scalability continues to rise.
In this context, addressing development from early stages helps anticipate technical challenges, optimize formulations, and prepare solutions for industrial-scale evolution more efficiently.
Conclusion
In an expanding nutraceutical market, supported by solid data and sustained trends, sound technical development becomes a key factor in transforming sector growth into robust and scalable solutions.
Daniel Chianese – Managing Director EMEA & APAC
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